Privacy Policy

1. Introduction

NETA Trading LLC ("NETA Trading," "we," "us," or "our") operates the website neta-trading.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, who we share it with, and what choices you have. We have written this policy in plain English so you can quickly understand how your data is handled.

By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.

2. Who we are

NETA Trading LLC
28835 N Herky Drive, Suite 102
Lake Bluff, IL, United States
Email: rosta@neta-trading.com
Phone: +1 (224) 578-6868

3. Information we collect

Information you provide directly

When you fill in a contact form or request a datasheet, you provide us with your email address and, optionally, your name and company. When you contact us by phone or email, we may keep a record of that conversation.

Information collected automatically

When you visit the Site, certain information is collected automatically by our analytics tools. This includes:

• Pages visited, time spent, scroll depth, click and tap interactions
• Anonymous session recordings of how visitors interact with the Site (text in form fields is automatically masked)
• Browser type, operating system, screen size, language
• Approximate location based on IP address (city / region / country, not exact address)
• Referring website (which link brought you to the Site)
• For business visitors: company name and industry, where this can be inferred from the IP address (we do not identify individual persons this way)

4. Tools we use

We use a small set of well-known third-party services to operate and improve the Site:

5. How we use your information

We use the information described above to:

• Respond to your inquiry, send you the requested datasheet, prepare a quote
• Understand which products and topics interest visitors most, and improve the Site accordingly
• Identify business prospects and conduct legitimate B2B outreach
• Protect against abuse, fraud, and security incidents
• Comply with applicable law

We do not sell your personal information. We do not display advertising on the Site.

6. Cookies and tracking technologies

The Site uses cookies and similar technologies. How these are handled depends on where you visit from:

• Visitors from the United States and Canada: Analytics and B2B identification tools are loaded by default, consistent with CCPA and applicable US privacy law. You can opt out at any time via the "Cookie Settings" link in the footer.
• Visitors from the EU, UK, and other regions: A cookie consent banner is shown on first visit. No analytics or marketing cookies are set until you provide consent.

Cookie categories are:

• Necessary — required for the Site to function (e.g. remembering your cookie choice). These cannot be disabled.
• Analytics — Microsoft Clarity, Google Analytics. Helps us improve the Site.
• Marketing — Albacross. Helps us identify business visitors for follow-up.

You can review and change your preferences anytime via the "Cookie Settings" link in the footer of every page.

7. Legal basis for processing (B2B context)

NETA Trading is a business-to-business equipment distributor. We do not target consumers, sell to private individuals, or advertise to the general public. Where we process personal data of business visitors:

• Legitimate interest (US visitors, default): Identifying companies that visit the Site so we can offer relevant products and services is a normal and expected part of B2B commerce. We balance this against your reasonable privacy expectations by using only IP-based company identification (not individual identification), by maintaining a published privacy policy, and by allowing opt-out at any time.
• Consent (EU/UK visitors): Where required by GDPR or ePrivacy regulations, we ask for explicit consent before loading non-essential cookies.
• Contractual necessity: Processing required to respond to your direct inquiry (form submissions, datasheet requests, quote requests).

8. Sharing your information

We do not sell, rent, or trade your personal information. We share data only with:

• The third-party tools listed in Section 4, strictly to provide the service described
• Our parent or affiliated companies for the purposes of fulfilling your request
• Authorities, when required by law or to protect our legal rights

9. How long we keep your data

We retain the information you provide for as long as needed to respond to your inquiry and maintain a record of the business relationship, typically up to 5 years, unless a shorter or longer period is required by law. Analytics data is retained according to each provider's defaults (Microsoft Clarity: 13 months; Google Analytics: as configured, by default 14 months).

10. Your rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Delete your data ("right to be forgotten")
• Restrict or object to certain processing
• Request a portable copy of your data
• Withdraw consent for analytics or marketing cookies at any time via the cookie banner

For California residents (CCPA): You have the right to know what personal information is collected, to delete it, and to opt out of any sale (we do not sell personal information).

For EU/EEA/UK residents (GDPR): The legal bases we rely on are your consent (for non-essential cookies), legitimate interest (for B2B identification and direct business communication), and contractual necessity (for fulfilling your requests).

To exercise any of these rights, email rosta@neta-trading.com. We will respond within 30 days.

11. Security

We use industry-standard measures (HTTPS, reputable cloud providers, access controls) to protect your information. However, no internet transmission can be guaranteed 100% secure.

12. Children

The Site is intended for business users. We do not knowingly collect data from anyone under 16. If you believe a minor has provided us with information, please contact us so we can delete it.

13. International transfers

NETA Trading is based in the United States. The third-party tools we use may process data in the US, EU, or other jurisdictions. By using the Site, you understand that your information may be transferred to and processed in countries other than your own.

14. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of the page reflects the most recent revision. Material changes will be flagged on the Site for at least 30 days.

15. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

NETA Trading LLC
Attn: Privacy
28835 N Herky Drive, Suite 102
Lake Bluff, IL, United States
Email: rosta@neta-trading.com